Senior Director, Analytics
Company: Quigley-Simpson & Heppelwhite
Location: New York City
Posted on: February 17, 2026
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Job Description:
Job Description Job Description Summary: The Senior Director,
Data & Analytics will lead the development and application of
advanced analytics frameworks that connect marketing performance to
business outcomes. This leader partners closely with agency and
client leadership to design learning agendas, define KPIs, and
deliver insights that guide media strategy and investment across
channels. The ideal candidate brings deep experience in marketing
analytics, hands-on technical expertise, and a passion for
storytelling through data. You’ll mentor a team of analysts and
managers, oversee modeling and measurement initiatives such as
Media Mix Models (MMM), MTA, and A/B testing, and ensure that
analytics inform every stage of planning, activation, and
optimization. This role requires strong technical acumen, strategic
thinking, and the ability to communicate insights with clarity and
confidence across DTC, Financial Services, and B2B categories. Core
Accountabilities: Partner with agency and client leadership to
design and deliver analytics frameworks and learning agendas that
shape marketing and media strategy. Serve as a trusted advisor to
clients, providing clear, actionable insights that influence
decision-making. Elevate the agency’s analytics culture by
mentoring teams, sharing best practices, and inspiring data-driven
creativity. Lead the development and application of MMM,
attribution models, and other statistical frameworks to quantify
marketing impact. Develop and deploy statistical models, including
linear and logistic regression, decision trees, neural networks,
and clustering. Design and conduct A/B testing and other
experimental approaches to inform campaign optimization. Perform
analytical deep dives to uncover opportunities and drive continuous
improvement. Oversee creation of dashboards and visualization
systems (Tableau, Power BI, Looker Studio) that transform data into
clear, actionable stories. Manage data-visualization platforms,
including API connections, offline data inputs, and updates to data
models, while establishing templates and best practices for the
organization. Define and track Key Performance Indicators (KPIs)
across the marketing funnel and develop data-collection strategies
that yield meaningful metrics and targets. Devise and own analytics
and reporting processes in collaboration with internal stakeholders
to ensure consistency, scalability, and accuracy. Collaborate
closely with the Strategy, Media Activation, and Creative teams to
ensure that analytics inform planning, activation, and
optimization. Serve as a liaison between account teams and
technical resources to translate business needs into data
infrastructure and reporting solutions. Manage assigned client
engagements and workloads, ensuring timely, high-quality
deliverables. Required Skills/Experience: 10 years of experience in
analytics, with at least 8 years in marketing or media analytics
within a digital or integrated agency environment. Proven
experience building and applying MMM and MTA models. Expertise in
SQL and proficiency in one programming language such as Python or
R. Deep understanding of paid media ecosystems, including social,
search, programmatic, video, and commerce; Linear experience a
plus. Strong experience with web analytics platforms and using them
to analyze conversion paths and media impact. Proven ability to
synthesize complex data into insights that educate, influence, and
inspire stakeholders. Demonstrated success managing teams and
fostering collaboration across disciplines. Experience developing
dashboards tailored for different audiences using Tableau, Power
BI, or Looker Studio. Experience working across the DTC, Financial
Services, and B2B categories. Bachelor’s degree in a quantitative
field required; Master’s degree highly preferred. Highly organized,
detail-oriented, and adaptable in a fast-paced environment. LI-JM1
LI-Remote
Keywords: Quigley-Simpson & Heppelwhite, Perth Amboy , Senior Director, Analytics, Executive , New York City, New Jersey
