Digital Strategy Director (US)

Company: IDX
Location: New York
Posted on: May 25, 2025

Job Description:

DescriptionWANTED: Digital Strategy Director (US)...ready to drive change... lead... grow with us... challenge themselves... make an impact!WhyJoinIDX?NotJustAnyBrands: See your work come to life for iconic brands like lululemon, Lowe's, AT&T .CollaborativeSpirit:Workalongsidepassionateinnovatorswhoshareyourthirstforprogress.ContinuousLearning:Growyourskillswithongoingtraining,mentorship,andthefreedomtoexperiment.FastPaced&Fun:Thriveinadynamicenvironmentwherebigideasandboldactioncollide.Cutting-Edge Technolog y:Play with the latest analytics tools, use AR to build immersive digital events, and explore the future of brand storytelling!--- 20 days PTO, plus 10 public holidays and 2 floating days (so much to celebrate!) Hybrid working (Tue/Wed/Thu in office), plus flexibility for when life happens Dog friendly office, plus competitive rates on pet insurance for your furry friends An extensive menu of health care options and providers incl. medical, dental and vision; available on your first day!--- Paid community volunteer days (incl. school plays and trips) Variety of competitive insurance policies incl. short/long term disability and legal 401k retirement plan with company match Employee perk program giving access to a wide variety of online discounts Culture Committee focused on regular social, educational and community based activitiesThe GigAs our Digital Strategy Director (US), you will play a pivotal role in shaping the digital vision and strategies of our corporate clients. As an individual contributor, you will work closely with cross-functional teams- including design, development, content, and analytics-to deliver cutting-edge digital experiences that drive engagement and measurable results.This role demands deep expertise in digital technology trends, research-driven strategic thinking, and client leadership. You will be expected to influence senior stakeholders, generate actionable insights, and develop strategies that bridge creative, content, and media execution.What You'll Be DoingStrategic Leadership & Thought Leadership

• Stay at the forefront of the evolving Corporate Communications, Investor Relations, and digital technology landscape-sharing insights with both clients and internal teams.
• Lead strategic digital planning, ensuring client objectives align with data-driven insights, audience research, and technology solutions.
• Guide clients through digital transformation, proactively identifying opportunities for innovation and growth.
• Build user journeys and apply foundational UX principles to strategy development.Client Leadership & Business Development
  • Serve as a trusted advisor to senior client stakeholders, building relationships that extend beyond project-based work.
  • Lead and contribute to new business pitches, collaborating with sales and account leads to develop compelling digital strategy solutions.
  • Partner with sales/account leads to drive and deliver strategic value to clients.
  • Inspire clients and internal teams with ideas that win business and drive measurable impact.Research, Analytics & Performance Optimization
    • Proactively leverage research tools (Brandwatch, GWI, Google Analytics) to uncover audience insights and shape digital strategies.
    • Interpret web performance analytics, media performance, and qualitative insights to make real-time strategic recommendations.
    • Define measurement frameworks and performance KPIs to evaluate the success of digital initiatives.
    • Ensure digital content and campaign performance is continuously optimized through data-driven decision-making.Cross-Functional Execution & Team Collaboration
      • Work closely with creative, content, and media teams to ensure that strategies are executed effectively and consistently.
      • Evaluate creative and content work, providing strategic input to strengthen messaging and engagement.
      • Develop assets such as research decks, pitch documents, briefs, and messaging hierarchies.About You
        • Experience in digital strategy working with B2B clients.
        • Strong presentation and public speaking skills, with the ability to confidently engage clients and stakeholders at all levels.
        • Proven ability to interpret research, identify insights, and develop data-driven digital strategies.
        • Strong knowledge of digital tools and platforms, including content management systems, analytics dashboards, and media performance tracking.
        • Ability to balance multiple projects, manage priorities, and meet deadlines efficiently.
        • Strategic thinker with a growth mindset, constantly looking for ways to improve processes and outcomes.
        • Demonstrated ability to mentor junior strategists and support department-wide education on tools and techniques.About UsIDX isn't your average communications company. With over 20 years industry experience and a portfolio of prominent global clients, our award-winning communication solutions are seen by billions every month across a global audience.We seek The Bold. Shatter expectations, push boundaries - that's the fuel that ignites our powerhouse team. Collaboration is our superpower, where we bring expertise and individuality to elevate and deliver. Rising Stars with boundless hunger, this is your launchpad. Seasoned pros who want to define their Legacy in the industry, this is your home.Be BOLD - Own Your Story at IDX.An Inclusive WorkplaceIDX is an Equal Opportunity Employer. We aim to foster an environment that desires and recruits diverse talent, cultivates a culture that celebrates all identities, life experiences, perspectives, and ensures equal opportunity for all.Are you a creative problem-solver who craves a challenge? Do you get fired up by innovation and pushing boundaries? Join the IDX revolution!Equal Opportunity Employer
          This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.
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Keywords: IDX, Perth Amboy , Digital Strategy Director (US), Executive , New York, New Jersey